WordPress to Go: How to Build a WordPress Website on Your Own Domain, from Scratch, Even If You Are a Complete Beginner" by Sarah McHarry vs Email Marketing Demystified: Build a Massive Mailing List, Write Copy that Converts and Generate More Sales" by Matthew Paulson
Brief Descriptions
1. WordPress to Go: How to Build a WordPress Website on Your Own Domain, from Scratch, Even If You Are a Complete Beginner by Sarah McHarry
- This book is a step-by-step guide designed to help complete beginners create and manage their own WordPress websites. It covers everything from registering a domain name and setting up hosting to customizing themes and plugins. The book emphasizes simplicity and practicality, making it accessible for those with no prior web development experience.
2. Email Marketing Demystified: Build a Massive Mailing List, Write Copy that Converts and Generate More Sales by Matthew Paulson
- This book provides a comprehensive guide to email marketing, focusing on building a large subscriber list, crafting effective email copy, and increasing sales through email campaigns. It includes strategies for list building, segmentation, automation, and performance tracking, aimed at helping marketers and business owners leverage email marketing for business growth.
Brief Comparison in Table Form
| Aspect | WordPress to Go (Sarah McHarry) | Email Marketing Demystified (Matthew Paulson) |
|---|---|---|
| Main Focus | Building and managing a WordPress website | Email marketing strategies and techniques |
| Target Audience | Complete beginners with no web development experience | Marketers, business owners, and anyone interested in email marketing |
| Content Overview | Domain registration, hosting setup, WordPress installation, theme/plugin customization | List building, email copywriting, segmentation, automation, sales generation |
| Complexity Level | Beginner-friendly, step-by-step instructions | Intermediate to advanced, with actionable strategies |
| Practicality | Highly practical with clear, actionable steps | Practical with a focus on implementation of email marketing tactics |
| Key Takeaways | Ability to create and maintain a WordPress site from scratch | Effective email marketing strategies to grow a subscriber base and increase sales |
| Format | Instructional guide with screenshots and examples | Strategic guide with case studies and examples |
These comparisons provide a concise overview of what each book offers and their respective target audiences, helping you decide which book might be more beneficial for your needs.
| Aspect | Sarah McHarry (WordPress to Go) | Matthew Paulson (Email Marketing Demystified) |
|---|---|---|
| Primary Goal | Empowering beginners to build their own websites | Empowering marketers to effectively use email marketing |
| Approach | Simplified, step-by-step instructions to ensure accessibility | Strategic and data-driven methods to optimize email marketing efforts |
| Philosophy | Focus on making web development easy and manageable for anyone | Focus on leveraging email as a powerful tool for business growth |
| Core Belief | Anyone can build a website with the right guidance | Email marketing, when done correctly, can significantly boost sales |
| Audience’s Potential | Believes in the potential of every individual to create a website | Believes in the potential of email marketing to transform business |
| Tone | Friendly, supportive, and encouraging | Professional, insightful, and motivational |
| Content Delivery | Uses clear, straightforward language with practical examples | Uses analytical insights, case studies, and actionable strategies |
| Learning Outcome | Users will gain confidence and skills in web development | Users will gain advanced knowledge and tactics for effective email marketing |
| Emphasis | Practical execution and hands-on learning | Strategic thinking and evidence-based approaches |
These differences highlight the unique perspectives and teaching philosophies of each author, reflecting their areas of expertise and their approach to empowering their readers.
| Aspect | WordPress to Go (Sarah McHarry) | Email Marketing Demystified (Matthew Paulson) |
|---|---|---|
| Unique Contribution | Empowers absolute beginners to independently create and manage a WordPress website | Provides a comprehensive, strategic guide to building and leveraging a massive email list for business growth |
| Distinctive Features | – Simple, step-by-step guidance | – In-depth strategies for email list building and segmentation |
| – Focus on domain registration, hosting, and customization | – Techniques for crafting high-converting email copy | |
| – Accessible to those with no prior experience | – Insights into automation and performance tracking | |
| Special Strengths | – Highly practical with detailed screenshots and examples | – Data-driven approach with case studies |
| – Demystifies technical aspects of website creation | – Focus on increasing sales through effective email marketing | |
| Reader Takeaway | – Ability to build and maintain a WordPress site from scratch | – Mastery of email marketing to grow subscriber base and boost sales |
| Target Skill Level | – Complete beginners | – Intermediate to advanced marketers and business owners |
| Focus Area | – Website development | – Email marketing |
| Learning Outcome | – Gaining confidence and skills in web development | – Acquiring advanced email marketing strategies and tactics |
These comparisons underscore the unique strengths and focal points of each book, providing readers with clear insights into what they can expect to learn and achieve from each author’s guidance.
