The Huffington Post Complete Guide to Blogging" by The Editors of the Huffington Post vs Content Rules: How to Create Killer Blogs, Podcasts, Videos, Ebooks, Webinars (and More) That Engage Customers and Ignite Your Business" by Ann Handley and C.C. Chapman
1. “The Huffington Post Complete Guide to Blogging” by The Editors of the Huffington Post
Summary:
- Focus: Provides insights and tips from Huffington Post editors and contributors on successful blogging.
- Content: Covers the basics of blogging, including writing techniques, creating engaging content, and promoting blogs.
- Target Audience: Beginners to intermediate bloggers, and those interested in understanding the Huffington Post’s blogging success strategies.
Key Takeaways:
- Practical advice from experienced bloggers.
- Emphasis on understanding audience engagement and leveraging social media.
- Insights into building a personal brand and driving traffic.
2. “Content Rules: How to Create Killer Blogs, Podcasts, Videos, Ebooks, Webinars (and More) That Engage Customers and Ignite Your Business” by Ann Handley and C.C. Chapman
Summary:
- Focus: Comprehensive guide on creating engaging content across various formats.
- Content: Offers strategies for blogging, podcasting, video creation, and other content forms to boost business.
- Target Audience: Marketers, business owners, and content creators looking to enhance their content marketing efforts.
Key Takeaways:
- Detailed methods for creating impactful content.
- Techniques for engaging different audience segments.
- Tips on measuring and optimizing content effectiveness.
Comparison Table:
| Aspect | The Huffington Post Complete Guide to Blogging | Content Rules |
|---|---|---|
| Authors | Editors of The Huffington Post | Ann Handley & C.C. Chapman |
| Focus | Blogging strategies and techniques from Huffington Post | Broad content creation across various platforms |
| Content Scope | Blogging basics, audience engagement, promotion | Blogging, podcasts, videos, ebooks, webinars |
| Target Audience | Beginners to intermediate bloggers | Marketers, business owners, content creators |
| Key Insights | Practical advice from experienced bloggers | Strategies for impactful content across formats |
| Content Types | Primarily text-based blogging | Multiple formats: blogs, podcasts, videos, etc. |
| Purpose | Understanding successful blogging practices | Enhancing overall content marketing strategy |
In summary, “The Huffington Post Complete Guide to Blogging” is more focused on the nuances of blogging with insights from the Huffington Post, whereas “Content Rules” provides a broader perspective on various types of content creation and marketing strategies.
| Aspect | The Huffington Post Complete Guide to Blogging | Content Rules |
|---|---|---|
| Authors | Editors of The Huffington Post | Ann Handley & C.C. Chapman |
| Perspective on Blogging | Emphasizes practical tips and insights from experienced Huffington Post bloggers. Focuses on effective blogging practices and audience engagement. | Focuses on comprehensive content creation strategies, including blogging as one of many content types. Emphasizes creating content that drives engagement across multiple formats. |
| Philosophy on Content Creation | Views blogging as a key platform for sharing ideas and engaging readers. Encourages understanding audience preferences and leveraging social media. | Advocates for a holistic approach to content creation. Believes that all content types (blogs, podcasts, videos) should work together to engage customers and drive business success. |
| Approach to Engagement | Prioritizes building a personal connection with readers through engaging and well-crafted blog posts. | Stresses the importance of creating compelling content across various channels to build a broader and more engaging brand presence. |
| Advice Style | Offers practical, actionable tips based on Huffington Post’s own blogging success. | Provides a strategic framework for content creation, focusing on methods and best practices for various content types. |
| Target Audience Insight | Aims at those specifically interested in blogging and building a blog following. | Targets content creators and marketers looking to improve their overall content strategy and engagement across multiple platforms. |
Summary:
- The Huffington Post editors offer a blogging-centric view, focusing on practical advice for successful blogging and audience interaction.
- Ann Handley and C.C. Chapman present a broader content creation perspective, emphasizing a strategic approach to engaging audiences through various content forms.
1. The Huffington Post Complete Guide to Blogging
Learnings:
- Audience Engagement:
- Understand your audience’s preferences and interests.
- Use engaging and relatable content to build a connection.
- Blogging Techniques:
- Develop a unique voice and style.
- Craft compelling headlines and introductions.
- Promotion Strategies:
- Leverage social media to amplify your blog’s reach.
- Network with other bloggers and influencers.
Conclusion:
- Why Read This Book:
- Provides practical tips and insights from experienced bloggers.
- Helps build a successful blogging strategy based on real-world practices from The Huffington Post.
- Unique Value:
- Offers insider knowledge and strategies used by a leading media outlet.
- Focuses specifically on the art and science of blogging.
2. Content Rules: How to Create Killer Blogs, Podcasts, Videos, Ebooks (and More)
Learnings:
- Content Creation Strategy:
- Create high-quality content tailored to your audience across different formats (blogs, podcasts, videos).
- Develop a consistent brand voice and message.
- Engagement Techniques:
- Use storytelling and valuable information to capture and retain audience attention.
- Measure and analyze content performance to optimize future efforts.
- Cross-Channel Integration:
- Ensure content is integrated and supports overall marketing goals.
- Utilize various content types to reach and engage different audience segments.
Conclusion:
- Why Read This Book:
- Provides a comprehensive approach to creating engaging content across multiple platforms.
- Offers practical strategies for enhancing content marketing efforts and driving business success.
- Unique Value:
- Covers a wide range of content types beyond just blogging.
- Emphasizes a strategic, holistic approach to content marketing.
Comparison Summary
| Aspect | The Huffington Post Complete Guide to Blogging | Content Rules |
|---|---|---|
| Focus | Blogging techniques and audience engagement | Comprehensive content creation across formats |
| Learning Highlights | Practical blogging tips, audience engagement strategies | Holistic content strategy, cross-channel engagement |
| Unique Value | Insider tips from a leading media outlet on blogging | Broad content creation strategies applicable to various formats |
Why You Should Read Both:
- Combining Insights:
- “The Huffington Post Complete Guide to Blogging” offers deep insights into successful blogging practices specifically, useful for those focusing on writing and maintaining a blog.
- “Content Rules” provides a broader perspective on content creation, which is valuable for integrating various content forms into a cohesive marketing strategy.
By understanding and applying the strategies from both books, you can enhance your blogging skills and develop a well-rounded content strategy that engages audiences across multiple platforms.
