Make Money As a Blogger: How to Create, Promote, and Profit from Your Blog" by Mark B. Allen vs The Elements of Content Strategy" by Erin Kissane
Brief Descriptions
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Make Money As a Blogger: How to Create, Promote, and Profit from Your Blog by Mark B. Allen
- This book is a comprehensive guide for individuals looking to turn their blogging hobby into a profitable venture. It covers topics such as setting up a blog, creating engaging content, promoting the blog to attract traffic, and monetizing through various methods like ads, sponsored posts, and affiliate marketing. Allen provides practical tips and strategies aimed at both beginners and experienced bloggers.
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The Elements of Content Strategy by Erin Kissane
- Erin Kissane’s book focuses on the foundational aspects of content strategy, a critical component of digital marketing and online presence. It discusses the principles of content creation, management, and delivery, emphasizing the importance of planning and maintaining high-quality content. The book is aimed at content strategists, marketers, and business owners who want to develop a coherent and effective content strategy for their websites or digital platforms.
Comparison in Table Form
| Feature/Aspect | Make Money As a Blogger by Mark B. Allen | The Elements of Content Strategy by Erin Kissane |
|---|---|---|
| Primary Focus | Blogging for profit | Developing a content strategy |
| Target Audience | Aspiring and experienced bloggers | Content strategists, marketers, business owners |
| Key Topics Covered | Blog setup, content creation, promotion, monetization | Principles of content creation, management, and delivery |
| Approach | Practical, step-by-step guide | Theoretical and practical insights |
| Level of Detail | Detailed, with actionable tips and examples | Conceptual, with a focus on strategy and principles |
| Monetization Strategies | Advertising, sponsored posts, affiliate marketing | Not a primary focus |
| Content Creation Techniques | Emphasizes engaging and SEO-friendly content | Focuses on high-quality and strategically planned content |
| Promotion Methods | Social media, SEO, email marketing | Integrated into overall content strategy |
| Intended Outcomes | Generating income through blogging | Creating a sustainable and effective content strategy |
| Writing Style | Accessible, practical | Analytical, insightful |
Summary
- Mark B. Allen’s book is more practical and focused on the “how-to” aspects of making money through blogging, making it ideal for those specifically interested in monetizing their blogs.
- Erin Kissane’s book, on the other hand, provides a broader view of content strategy, which can benefit anyone looking to create a structured and sustainable approach to managing content online.
Both books offer valuable insights, but their applications and target audiences differ significantly.
| Aspect/Feature | Mark B. Allen | Erin Kissane |
|---|---|---|
| Core Philosophy | Practicality and monetization | Strategic and holistic content management |
| Primary Focus | Profit generation through blogging | Creating and managing effective content strategy |
| Perspective on Content | Content as a means to generate income | Content as a crucial component of user experience and brand identity |
| Approach to Writing | Step-by-step, practical guide | Analytical, theoretical insights with practical applications |
| Target Audience Needs | Bloggers looking to monetize their efforts | Professionals seeking to develop a cohesive content strategy |
| View on Promotion | Essential for driving traffic and income | Integrated into the broader content strategy |
| Content Creation Philosophy | Emphasis on SEO and engagement for profitability | Emphasis on quality, relevance, and strategic planning |
| Methodology | Direct, actionable tips and techniques | Structured approach focusing on principles and frameworks |
| Monetization Strategies | Central to his teachings | Peripheral, not a primary focus |
| Long-term Vision | Sustainable income through consistent content and promotion | Long-term brand and content sustainability |
Summary
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Mark B. Allen focuses on the practical aspects of blogging with the end goal of monetization. His thinking is centered around generating income through direct and actionable steps, emphasizing the importance of SEO and engagement for profitability.
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Erin Kissane takes a strategic and holistic approach to content management. Her thinking revolves around the importance of creating and managing content that enhances user experience and supports the overall brand identity. She provides a more conceptual and analytical perspective, focusing on long-term content strategy rather than immediate monetization.
By understanding these differing perspectives, readers can choose the approach that best fits their needs—whether it’s learning how to monetize a blog or developing a comprehensive content strategy.
| Book Title | Unique Conclusion |
|---|---|
| Make Money As a Blogger: How to Create, Promote, and Profit from Your Blog by Mark B. Allen | This book uniquely positions itself as a complete guide for aspiring bloggers who are primarily focused on monetization. It offers practical, step-by-step instructions that empower readers to turn their blogging passion into a profitable business, with a strong emphasis on actionable strategies for content creation, promotion, and various monetization methods. |
| The Elements of Content Strategy by Erin Kissane | This book stands out as a foundational text for understanding and implementing content strategy. It emphasizes the importance of quality, relevance, and strategic planning in content creation and management. Kissane provides a theoretical and analytical framework that is essential for professionals looking to build a sustainable and coherent content strategy that aligns with broader business goals and enhances user experience. |
Summary of Unique Aspects
- Mark B. Allen offers a direct, practical approach to blogging with a focus on monetization, making it ideal for those looking to generate income from their blogs.
- Erin Kissane provides a strategic, theoretical framework for content management, catering to professionals aiming to develop a long-term, sustainable content strategy.
Each book is tailored to distinct needs and goals, offering valuable insights and methods that reflect the authors’ unique perspectives and expertise.
