Blogging for Creatives: How Designers, Artists, Crafters and Writers Can Blog to Make Contacts, Win Business and Build Success" by Robin Houghton vs The Road to Recognition: The A-to-Z Guide to Personal Branding for Accelerating Your Professional Success in The Age of Digital Media" by Seth Price and Barry Feldman
Brief Descriptions and Key Takeaways
“Blogging for Creatives: How Designers, Artists, Crafters and Writers Can Blog to Make Contacts, Win Business and Build Success” by Robin Houghton
- Description: This book is a practical guide for creatives on how to use blogging as a tool for building their brand and business. It covers the basics of setting up a blog, content creation, and strategies to engage with an audience effectively.
- Key Takeaways: Practical tips for blogging, understanding of SEO, and strategies for building a creative brand online.
“The Road to Recognition: The A-to-Z Guide to Personal Branding for Accelerating Your Professional Success in The Age of Digital Media” by Seth Price and Barry Feldman
- Description: This book offers a comprehensive guide to personal branding in the digital age. It emphasizes the importance of personal branding and provides a step-by-step approach to developing and promoting one’s personal brand.
- Key Takeaways: Detailed strategies for personal branding, leveraging digital media, and practical advice for career acceleration.
“Show Your Work! 10 Ways to Share Your Creativity and Get Discovered” by Austin Kleon
- Description: Kleon’s book focuses on the importance of sharing your creative process and work to gain visibility and build an audience. It provides practical advice for making your work more visible and engaging with your audience.
- Key Takeaways: Techniques for sharing work, building an audience, and the importance of visibility in creative success.
Brief Comparison Table
| Feature/Book | Blogging for Creatives | The Road to Recognition | Show Your Work! |
|---|---|---|---|
| Focus | Blogging as a tool for creative branding | Personal branding and career success | Sharing creativity and gaining visibility |
| Target Audience | Designers, artists, crafters, writers | Professionals seeking personal brand development | Creatives looking to share and showcase work |
| Content | Blogging basics, content creation, audience engagement | Personal branding, digital media strategies | Sharing work, audience building, visibility |
| Approach | Practical guide with actionable tips | Comprehensive, step-by-step branding guide | Practical advice on sharing and engaging |
| Key Strength | Hands-on blogging strategies for creatives | In-depth personal branding strategies | Emphasis on the importance of visibility |
These books offer different perspectives and approaches to personal and professional development in the digital age, each with its own strengths and focus areas.
Here’s a table comparing the thinking and perspectives of the three authors, based on their respective books:
| Aspect/Author | Robin Houghton | Seth Price & Barry Feldman | Austin Kleon |
|---|---|---|---|
| Primary Focus | Blogging for creatives to build brand and business | Personal branding and career success in digital media | Sharing creative work to gain visibility |
| Approach to Branding | Practical and actionable blogging strategies | Strategic and comprehensive personal branding | Emphasis on transparency and sharing process |
| View on Digital Media | Blogging as a key tool for online presence | Digital media as a means to accelerate professional success | Digital media as a platform for sharing work and connecting |
| Emphasis on Content Creation | Creating engaging and valuable blog content | Developing a personal brand through digital content | Regularly sharing and documenting creative work |
| Engagement with Audience | Building relationships through blog content | Building a personal brand to attract and engage an audience | Building an audience through active sharing and engagement |
| Career Development Focus | Using blogging to attract business and opportunities | Leveraging personal branding for career advancement | Using visibility and sharing to advance creative career |
| Philosophy on Success | Success through consistent, targeted blogging | Success through a strong personal brand and digital presence | Success through openness and consistent sharing of work |
Summary of Differences:
- Robin Houghton emphasizes blogging as a practical tool for creatives to build their personal brand and business through actionable content strategies.
- Seth Price & Barry Feldman focus on the strategic development of a personal brand, leveraging digital media to enhance professional success.
- Austin Kleon advocates for transparency and regular sharing of creative work to build visibility and connect with an audience, emphasizing the value of openness and consistency.
| Book | Conclusion |
|---|---|
| “Blogging for Creatives” by Robin Houghton | Blogging is a powerful tool for creatives to establish their brand, connect with their audience, and drive business growth. Consistent, engaging content is key to building an effective blog. |
| “The Road to Recognition” by Seth Price & Barry Feldman | Personal branding is essential for professional success in the digital age. A strategic approach to building and promoting your personal brand can significantly accelerate career advancement. |
| “Show Your Work!” by Austin Kleon | Sharing your creative process and work regularly is crucial for gaining visibility and building a meaningful audience. Transparency and engagement are vital for creative success. |
Summary:
- Robin Houghton advocates for the strategic use of blogging to foster brand growth and business opportunities through engaging content.
- Seth Price & Barry Feldman emphasize the importance of a well-crafted personal brand in leveraging digital media for career success.
- Austin Kleon highlights the value of consistently sharing and being transparent about your creative work to enhance visibility and audience connection.
