SEO for Growth: The Ultimate Guide for Marketers, Web Designers & Entrepreneurs" by John Jantsch and Phil Singleton vs This Is Marketing: You Can’t Be Seen Until You Learn to See" by Seth Godin
Brief Description and Comparison
1. “SEO for Growth: The Ultimate Guide for Marketers, Web Designers & Entrepreneurs”
- Authors: John Jantsch and Phil Singleton
- Focus: Comprehensive guide on SEO, tailored for marketers, web designers, and entrepreneurs. It emphasizes integrating SEO into overall business strategies and provides actionable advice on optimizing websites for search engines.
- Key Learning: Practical SEO strategies, understanding how SEO fits into the broader marketing and business landscape, and techniques for increasing online visibility and growth.
2. “This Is Marketing: You Can’t Be Seen Until You Learn to See”
- Author: Seth Godin
- Focus: Broad marketing principles, with a focus on understanding audiences, creating meaningful connections, and building trust. It advocates for marketing that resonates with people’s values and needs rather than just pushing products.
- Key Learning: Insights into effective marketing strategies, the importance of understanding and empathizing with your audience, and the role of marketing in creating a significant impact.
Comparison Table
| Aspect | “SEO for Growth” | “This Is Marketing” |
|---|---|---|
| Authors | John Jantsch and Phil Singleton | Seth Godin |
| Primary Focus | SEO strategies and integration into business growth | Broad marketing principles and audience understanding |
| Target Audience | Marketers, web designers, entrepreneurs | General marketers, business leaders, and entrepreneurs |
| Core Concepts | SEO best practices, website optimization, integration with business strategies | Empathy in marketing, creating trust, understanding audiences |
| Approach | Practical, actionable SEO techniques and strategies | Conceptual, focusing on the philosophy and broader aspects of marketing |
| Outcome | Improved SEO knowledge and tactics for better online visibility | Enhanced marketing strategies through audience-centric approaches |
This table provides a succinct comparison of the two books, highlighting their different focuses and the value they offer to their respective audiences.
| Aspect | John Jantsch (Co-author of “SEO for Growth”) | Phil Singleton (Co-author of “SEO for Growth”) | Seth Godin (“This Is Marketing”) |
|---|---|---|---|
| Primary Focus | Practical SEO tactics and business growth strategies | Practical SEO tactics and website optimization | Broad marketing philosophy and audience connection |
| Core Philosophy | SEO is integral to overall business strategy; emphasizes measurable results | SEO should align with business goals for growth | Marketing should be empathetic and value-driven |
| Approach to Marketing | Systematic, data-driven, and integration-focused | Data-driven with a focus on actionable SEO techniques | Conceptual and philosophical, emphasizing emotional resonance |
| Target Audience | Marketers, web designers, entrepreneurs | Marketers, web designers, entrepreneurs | General marketers, business leaders, and entrepreneurs |
| Style of Writing | Practical, instructional, and detailed | Practical, instructional, and detailed | Inspirational, thought-provoking, and strategic |
| Emphasis | Actionable SEO practices, practical business integration | Detailed SEO practices, technical website optimization | Understanding audience needs, creating trust and impact |
| Goal | Enhance SEO effectiveness for better business growth | Improve SEO techniques to drive growth and visibility | Transform marketing to be more impactful and empathetic |
Thinking Deep
John Jantsch and Phil Singleton:
- Depth: They focus on the tactical aspects of SEO and its role in business growth. Their approach is grounded in actionable strategies and practical advice aimed at integrating SEO into broader business goals.
- Thinking: Emphasizes a systematic, data-driven approach to SEO, reflecting a belief in the importance of measurable results and strategic integration.
Seth Godin:
- Depth: Offers a broader, philosophical view of marketing, focusing on creating meaningful connections and understanding audiences deeply. His approach is less about specific tactics and more about the underlying principles of effective marketing.
- Thinking: Advocates for marketing that goes beyond mere transactions, aiming to create emotional resonance and build trust. His perspective is more about the essence of marketing and its impact on people rather than just technical execution.
In summary, Jantsch and Singleton’s thinking is deeply rooted in SEO tactics and integration with business strategies, while Godin’s thinking is centered around the philosophical and emotional aspects of marketing.
| Book | Unique Conclusion |
|---|---|
| “SEO for Growth” (John Jantsch & Phil Singleton) | Emphasizes that SEO is not just a technical task but a strategic component of business growth. Success comes from integrating SEO deeply into your business strategy and operations for measurable and sustainable results. |
| “This Is Marketing” (Seth Godin) | Advocates that effective marketing is about deeply understanding and empathizing with your audience. True marketing success comes from creating value and trust, rather than simply pushing products. |
| “The Ultimate Guide to Blockchain” (You) | Blockchain is a transformative technology that extends beyond cryptocurrencies. It has the potential to revolutionize various industries by providing secure, transparent, and decentralized solutions. |
This table summarizes the distinctive takeaways from each book, highlighting their unique contributions and perspectives.
